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Pajo

A cafe & community space

In 2023 I embarked on an entrepreneurial journey of opening my own cafe. After roughly 10 months the project had to come to a close, but prior to this I worked on developing the brand and design of the space itself.

This project is very near and dear to my heart, and is probably my favorite project thus far. It’s a pretty close reflection to my personal style- rooted in nature, and sophisticated yet fun.

Role: Brand Designer

Focus: Brand Design, Interior Design

Year: 2023
Los Angeles, CA
Happy you're here. :)
@ Maddy Isbell 2023

Project Name: Pajo

Project Tag: Brand Identity

Year of Completion: 2023

Project Description

This is a showcase of some brand identity work for a new cafe and community concept called Pajo. Works include a brand book, pitch deck, and furniture, fixture, and equipment design. Some of Pajo's most important values include sustainability, creativity, and community with an emphasis on nature and natural materials.