In 2023 I embarked on an entrepreneurial journey of opening my own cafe. After roughly 10 months the project had to come to a close, but prior to this I worked on developing the brand and design of the space itself.
This project is very near and dear to my heart, and is probably my favorite project thus far. It’s a pretty close reflection to my personal style- rooted in nature, and sophisticated yet fun.
Project Name: Pajo
Project Tag: Brand Identity
Year of Completion: 2023
Project Description
This is a showcase of some brand identity work for a new cafe and community concept called Pajo. Works include a brand book, pitch deck, and furniture, fixture, and equipment design. Some of Pajo's most important values include sustainability, creativity, and community with an emphasis on nature and natural materials.